Effective communication involves strategic thinking, focused market research, logical problem-solving ability, and technical skills like graphical sense, color theories, and typography and uses it creatively to create information hierarchies to effectively device visual solutions to communication problems, system, service, and experience which in turn will help a business get right visibility and impact.
Bachelor of Design (B. Des) in Communication Design courses introduces students to various communication media like Graphics, motion graphics, interaction, and Animation-film broadly. The study covers fundamentals of typography and type design, illustration and photography, packaging and print design, signage design, and corporate identity systems. The application of Information Technology would take students into fields of computer graphics, multimedia, and web design. Using software like Sound Forge, Adobe Premiere, Adobe After Effects, and Combustion for the Graphic Design project they will learn how to apply design principles, to create, to combine, and to publish/broadcast various messages into the digital environment or physical world effectively & meaningfully.
Students of Communications Design often find opportunities in advertising, motion and broadcast graphics, corporate branding- identity design, typography, editorial, and publication design, information design, illustration, photography, packaging, design for social impact, broadcast graphics and film titles, web and game interface design, interaction, environmental and exhibition graphics, merchandise, signage and pictogram systems, online and offline shaping of visual form, and in User interaction design.
The graduating students have opportunities to work in Industries based on Artificial intelligence, Augmented reality, virtual reality, Internet of Things, Gaming, software, Mobile, Automobile UX,..and many more.